(weapons of) mass seduction

conceptual work about ‹consumption›. the triptych shows a collection of words collected from product packaging and advertisements. in contrast to the glossy world of advertising, the three pieces were hand-crafted by a sign painter in the himalayas.

weapons_of_mass_seduction_5.jpg
weapons_of_mass_seduction_3.jpg
weapons_of_mass_seduction_11.jpg
weapons_of_mass_seduction_8.jpg
weapons_of_mass_seduction_6.jpg
weapons_of_mass_seduction_10.jpg
weapons_of_mass_seduction_9.jpg
weapons_of_mass_seduction_4.jpg
weapons_of_mass_seduction_DSC0128.jpg

credits

concept, art direction & design: studio marcus kraft, sign painter: sham lal

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