about us
studio marcus kraft is a swiss graphic design studio based in zurich. we create custom-made projects with strong visual narratives for national and international clients.
our focus is on elaborate design concepts, art direction, identities, branding, publications, exhibitions, packaging, signage, digital and motion – always with the bigger picture in mind, great attention to detail, and typographic quality. we are a collaborative practice that often includes a broader circle of specialists in order to meet each project’s multi-disciplinary unique requirements. to learn more about our approach, please read our manifesto.
our work has been internationally awarded, exhibited and published. we also have two spin-off projects: pop music wisdom and tableau zurich.
marcus kraft (by walter pfeiffer)
selected clients
breitling
freitag
guess gc watches
klangwelt toggenburg
museum für gestaltung zürich
museum für kunst und gewerbe hamburg
on running
rotpunkt apotheken
sbb cff ffs
sigg
soeder
srf swiss radio and television
xenix cinema
zurich tourism
zürcher theater spektakel
and many more…
selected awards
art directors club europe
art directors club switzerland
best of corporate publishing
best of swiss web
design prize switzerland
essence: best of swiss graphic design
german design award
if design award
red dot design award
swiss federal design award
type directors club new york
type directors club tokyo
selected press
«marcus kraft is one of the most respected art directors and designers – not only in one dimension.»
— tyler brûlé on monocle radio
«crucially, the studio is run on the premise that design should be more than just beautiful or aesthetically pleasing.»
— it’s nice that
«we love studio marcus kraft’s graphic and editorial design, which is as stylish as it is concise.»
— page magazine
«the bad boy of swiss graphic design»
selected exhibitions
colette, paris, france
fresha festival, durban, south africa
gallery factory, seoul, korea
ggg ginza graphic gallery, tokyo, japan
international poster and graphic arts festival, chaumont, france
jungkunst, winterthur, switzerland
kunsthalle zürich, zurich, switzerland
madrid grafica, madrid, spain
red dot design museum, essen, germany
type directors club new york, new york, usa
type directors club tokyo, tokyo, japan
about marcus kraft
marcus kraft is an art director, designer, typographer, curator and entrepreneur — educated in switzerland, germany and usa. with his studio marcus kraft he realises commissioned projects for national and international clients. in 2012, his international bestseller don’t eat the yellow snow got published, which marked the starting point for the establishment of the brand pop music wisdom. marcus kraft is also the founder and curator of the public art space tableau zurich, and a collective member of the sustainable care brand soeder.