manifesto

good design is a conversation

whether it’s a visual identity, magazine or a space, our designs seek to reflect a set of core values which are based on discussions with our clients. this way of working often leads to ongoing relationships. through design, we also open up a broader discourse with the audience.




good design is simple

life is already complicated enough. we always try to get to the essence of each project – or in the words of antoine de saint-exupéry: ‹perfection is not achieved when there is nothing left to add, but when there is nothing left to take away.›

good design is honest

design can amplify a message, elevate a great product or service and make it even better. on the other hand, we will not attempt to manipulate the audience with faulty promises through design.

good design is in the details

nothing must be arbitrary or left to chance. with great care and accuracy in the design process we show respect towards the content, message, client and the audience.

good design is not elitist

we think that all areas of life and society deserve good design. while we love working for cultural institutions and luxury brands, we find clients from other sectors just as interesting.

good design means good business

design can help companies to build a brand that their audiences want to be part of. with over a decade experience, we’ve helped some of the world’s most successful brands as well as startups to stand out in the competition.

good design is unique

we do not believe in one-size-fits-all solutions. while there are universal design rules, every project is different and deserves to be treated individually. in other words: form follows function.

good design is made for the audience

although we are employed and paid by our clients, we always keep the target group in mind. in the end, we work for the customers of our clients.

good design is long-lasting

we try to avoid being fashionable. unlike fashionable design, good design lasts many years and therefore makes an important contribution to the preservation of the environment.

good design can be fun

if it is appropriate to content and message, a little humour never hurts. we’re not afraid of telling a story with a wink, and also have fun experimenting during the design process.




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these principles are in no particular order and are not final.

inspired by dieter rams