studio marcus kraft is an independent creative agency and design practice based in zurich, switzerland. we create unique brands, identities and visual worlds — built around ideas that make a difference.
our work spans strategic brand identities, concept development, art direction, graphic design, spatial graphics and digital experiences for clients in switzerland and internationally who want to stand out.
selected work
rethinking the swiss franc:
design proposal for switzerland’s next banknote series, ranked in first place by the advisory board
branding a whole city:
a highly flexible identity for zurich tourism
long-term creative direction:
visual communication for zürcher theater spektakel
brand transformation:
rebranding klangwelt toggenburg for international appeal
cutting-edge editorial design:
‹hä?› magazine for rotpunkt pharmacies group
best-selling brand development:
creation of the self-initiated ‹pop music wisdom› brand
how we work
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we take the time to understand what makes your organisation unique — its people, its ambitions, its audience and the world around it. we look, listen and ask questions before we start making.
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we find the essence of the project. a clear thought, a distinctive angle or a new perspective that gives the work direction and makes it feel like yours.
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we turn ideas into visual form. through concept, typography, image, colour and composition, we build identities and visual languages with character, clarity and power.
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we bring the concept to life wherever people encounter it. from campaigns and digital experiences to spaces, publications and content, we make sure the work feels connected without feeling repetitive.
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good work should have room to grow. we stay involved when useful, helping the identity adapt to new situations, new ideas and new chapters without losing what makes it distinctive.
services
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developing strategic foundations, brand positioning and visual identities with a clear point of view.
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shaping ideas, visual languages and creative concepts across different media and applications.
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creating publications, campaigns, typography and visual communication with character and clarity. in print and digital.
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translating brands and ideas into physical spaces and digital environments – from wayfinding systems to curated experiences.
latest news
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the campaign for this year’s edition of the zürcher theater spektakel was developed in collaboration with photographer maxime ballesteros and choreographer and actress vimala pons.
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the rebranding and identity for klangwelt toggenburg was awarded silver by the art directors club switzerland and at the european design awards. it also received a certificate of excellence from the renowned type directors club tokyo.
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the poster series for last year’s zürcher theater spektakel received an award at the renowned ‹100 best posters› competition.
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design proposal for the next series of banknotes as part of the swiss national bank’s invited competition, ranked in first place by the advisory board.