zürcher theater spektakel 2024
for this year’s festival campaign we’ve collaborated with the renowned illustrator bráulio amado. the expressive, photocopied collages consist of images from the invited international productions.
with more than 100’000 visitors each year, the event is one of the most important festivals for contemporary performing arts in europe. the festival site is beautifully situated on the landiwiese on the shores of lake zurich.
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the zürcher theater spektakel is traditionally a venue for great international art from all over the world. this includes stars and newcomers, brilliant entertainers and people who tell stories from their countries and stand up for their positions with their political art. the campaign also reflects this diversity.
the campaign was prepared across a variety of print and online media: in addition to the popular posters and the programme newspaper, the campaign will be seen on advertisements, digital out-of-home screens, in the trams, in the cinema, on web banners — and of course on the festival site itself.
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credits
responsible for concept, art direction, design & animation: studio marcus kraft; bráulio amado (artwork), michel fries (layout), highfive (web development)
zürcher theater spektakel: sarah wendle, veit kälin, matthias von hartz (co-direction), heike dürscheid (head of communication); selina stefaniak (assistance communication); cynthia domfe (marketing & head of campaign), josefine stähli (head of artistic administration)
related
zürcher theater spektakel ’18
zürcher theater spektakel ’19
zürcher theater spektakel ’20
zürcher theater spektakel ’21
zürcher theater spektakel ’22
zürcher theater spektakel ’23