zürcher theater spektakel 2020
normally, the renowned festival for the contemporary perfoming arts attracts well over 100,000 people each year. due to the coronavirus pandemic, it had to reinvent itself. in 2020, for the first time ever, the festival took place in a decentralized manner throughout the city of zurich.
the visual identity uses barrier tape and scenes with crowds of people as main elements. scenes from past editions of the festival are shown, which are guaranteed not to happen this year: densely packed crowds and hundreds of people queuing up. they are crossed out with yellow ribbons, which carry the most important information about the event. the german claim can best be translated as ‹(not) a festival›.
we’ve used barrier tape also as a visual reference to today’s time – since the emergence of the coronavirus, barrier and adhesive tapes have become a part of our everyday lives.
credits
concept, art direction & design: studio marcus kraft, in collaboration with marlon ilg, archival photographs: christian altorfer, kira barlach, layout: michel fries, web development: high five
zürcher theater spektakel: matthias von hartz (artistic director), delphine lyner (executive director), veit kälin (technical director), esther schmid (communication), remo bitzi (digital), susanne azen (marketing), josefine stähli (administration office)
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