klangwelt toggenburg
rebranding and corporate identity for the cultural institution. for over 20 years, klangwelt toggenburg (sound world) has been offering unique experiences on the subjects of sound, resonance, tradition, voice and much more.
embedded in the foothills of the alps in eastern switzerland, characterized by an original singing and music culture. for the inauguration of the new klanghaus (sound house) in may 2025, we have developed a contemporary visual identity.
the centerpiece is a tailor-made custom typeface that can be modularly expanded using recurring letter elements – creating a typographic resonance inspired by overtones, sound frequencies and the mountains and valleys of the alpine landscape.
in addition to the typography, the brand architecture, imagery, color palette, materiality, animations and layout principles were also redesigned during the comprehensive process.
the implementation covers all media – from stationery, brochures and posters to trailers, signage, social media, merchandising and a completely new website. the new design was first used for the opening of the updated klangweg (sound trail) last year.
credits
studio marcus kraft (concept, art direction & design), david jonathan ross (font engineering), miriam palopoli (animation), vitamin 2 (website development), christian zehnder (sound logo)
mirjam hadorn (ceo), christian zehnder (artistic direction), edi hartmann (operations management), eva macartney (visuelle communication & marketing assistance), corinne zimmermann (project lead multimedia)
related