social design

visual communication for the exhibition social design at museum für gestaltung zürich (design museum zurich).

the consequences of the global growth economy are becoming increasingly severe for both human beings and the environment. social design is design for and with society — and highly topical.

Social_Design_Plakat_F4_outside_2_©StudioMarcusKraft.jpg
Social_Design_Plakat_F4_detail.jpg

the developed key visual with over 350 protagonists reflects the positive impact of social design on society and got implemented in all on- and offline media. the poster can be ordered at the museum shop.

Social_Design_Invitation_Card_2_©StudioMarcusKraft.jpg
Social_Design_Website_©StudioMarcusKraft.jpg

credits

concept, art direction & design: studio marcus kraft

museum für gestaltung: christian brändle (direction), angeli sachs (curation), debbie zedi & leona veronesi (marketing)

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