pop music wisdom
this self-initiated project began while marcus kraft was travelling in asia: it had been raining cats and dogs for a week. to keep his spirits up, he listened to a lot of music. this made him realize that lots of songs give good advice or worldly wisdom. soon, the collection had a remarkable number ... over 900 songs.
back home, he painted the songs with black ink in his distinctive typographic handwriting. many of the lyrics are supposed to be serious; some of them are said with a wink; all of them have the ability to make us view something from a different perspective.
the songs represent the popular music styles from the last 70 years: from rock to folk, and from punk to hip hop. It’s a collection of famous advice songs, but there are also many surprises.
In 2012, the first book don’t eat the yellow snow got published and struck a chord with the audience. soon, it became a worldwide bestseller and it is nowadays sold in the finest gift shops and in some of the world’s most important art museums.
over the years, the pop music wisdom brand got consistently expanded and now comprises clothing, posters, publications, wines and various accessories. all products, curated playlists and more information can be found on popmusicwisdom.com.
various exhibitions of the original ink drawings were held and were very well received, including the closing exhibition of the legendary concept store colette in paris, france.
credits
concept, art direction & design: studio marcus kraft, model photography: lukas maeder, books & cards: bis publishers, wine edition: weingut zähringer