breitling emergency culinary notebook

together with swiss celebrity chef rené schudel, we produced a survival cookbook for the watch brand breitling.

being a helicopter pilot himself, rené schudel is a great fan and ambassador of the swiss watch brand. it is a survival notebook with various tips and tricks for cooking in the wilderness and in the homey garden.

designed to be a practical handbook, we produced the book in a handy compact format. the design and content composition have been inspired by flight checklists: the illustrations and the modular structure allow for an intuitive reading — for instance you can see at a glance what kinds of appliances, utensils and ingredients you need.

Breitling_Schudel_Culinary_Emergency_Notebook_17_©Studio_Marcus_Kraft.jpg
Breitling_Schudel_Culinary_Emergency_Notebook_X2_©Michele_Limina.jpg

credits

concept, art direction, design & illustration: studio marcus kraft, idea: rené schudel, editing: sibylle hertach, project management: nicolas ziegler

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